Elizabeth Alpisa

FedEx recently launched a new educational, etail site : http://www.fedex.com/us/ecommerce

There's a wealth of great information here. In particular, I'd like to draw your attention to this whitepaper:

http://images.fedex.com/us/ecommerce...WhitePaper.pdf

Offering free shipping can be an excellent strategy to increase the number of sales as well as the dollar amount spent per customer. In some marketplaces - such as eBay, sellers get their listings bumped up in search results when they offer free shipping.

But - how can you reap the benefits without breaking the bank on shipping charges ?

Check out the whitepaper for some excellent suggestions on how to incorporate free shipping into your selling strategy.